BOOK DESIGN
Agency: Román y Asociados
Client: Asociación de Bancos Andorranos
Title: Dossier de Prensa
Published in Spanish, Catalan, French and English
2017
In 2017 we designed the annual dossier of the Association of Andorran Banks. A surprisingly short content of only 30 pages, for which we propose a clean design in three size formats: square and the traditional A4, having selected the horizontal version.
We did the cover design with a floral motif on a white background, something unexpected in the financial world, the idea was to use a different plant / flower for each language, but in the end they decided to use the same photo for all translations.
Each project presents its challenges and limitations, in this they did not want to use photographs, for this reason we proposed to identify the chapters with the wine-colored covers and a vertical typographic game, using the combination of serif and sans serif fonts in a very large size.
As there can be no memory without tables or infographics, for graphic support we use gray silhouettes with wine-colored accents, and the central infographic of the memory, on the evolution of regulations, with colored boxes.
