FedEx mini-Hub

ILLUSTRATION
VISUAL DESIGN

Agency: Butragueño & Böttlander & Co
Client: FedEx
Title: FedEx mini-Hub
2010

For FedEx we created this fun video game like incentive plan, in which as you score points fullfilling theset objectives, you progress by increasing the size of your HUB.

The HUB was to be hosted on the client’s intranet and would be updated automatically according to the objectives achieved by the employees, following the classic operation of incentive plans: more points, better gifts and more sweet gifts.

I designed a large part of the game’s interface and illustrated all the parts that made it up. Too bad the project fell through due to lack of budget. A nice idea that was left for the portfolio.