Absolute Couture


International Fine Arts College
Proyecto personal

In the late 80’s and early 90’s, when I was studying Commercial Art at the International Fine Arts College in Miami, Absolut vodka was in full swing with what has been TBWA’s most creative and long-running advertising campaign. history of advertising, in which the iconic bottle, its silhouette, was transformed into a wonderful and unexpected representation of the word that appeared next to the name Absolut, in its own tioography, beautiful fat letters, sans serif and white.

This is one of the projects I enjoyed the most in design school: my version for the campaign.